Today, I’m proud to publish an interview with a co-founder of a visually dynamic finance application called StockTouch. Priced at $4.99, StockTouch uses color heatmaps to illustrate fluctuations in price movements. Unlike the Wall St. Journal listings of NASDAQ and the S&P 500, StockTouch organizes stocks via color-coding into nine sectors--consumer goods, services, healthcare, energy, technology, financial, industrial goods, materials, and utilities. If you want to read recent news articles or stock charts for a particular a company, you simply press your finger on the ticker symbol. The app is intuitive, informative, loads quickly over wi-fi and 3G connections. All things considered, the app blends finance and design fluidly. To learn more, please visit stocktouch.com.
1. Can you tell us about your educational and professional background?
Jennifer Johnson, our CEO, has a B.S. in Economics from Wharton and an MBA from Columbia. She is a former investment banker and finance professional who worked at UBS and Merrill Lynch, and is currently an entrepreneur and angel investor.
Steve de Brun, co-founder and VP of User Experience, has a B.A. in Visual Arts from Brown University. He has worked for early digital agency vivid studios, News Corporation, guru.com, and many other venture-funded companies.
John Morris, CTO, is a software developer and mobile game programmer, as well as co-founder of Blue Lava Wireless games, which was sold to JAMDAT, which was sold to Electronic Arts.
2. For our readers, can you describe StockTouch? Specifically, what differentiates StockTouch from other finance apps in the market?
StockTouch is a dynamic, zoomable heat map of the stock market that gives you a birds-eye view of 900 companies organized by sector, and allows you to zoom in to view individual sectors and specific stocks. It enables you to touch and manipulate the data, and we believe this creates a more powerful experience of the information landscape.
3. What advice do you have for college students interested in starting their own business?
Make sure you develop your critical thinking and problem solving skills, and your social skills. Don't worry too much about specific academic qualifications, but if you're going to be an artist or coder obviously dig in and learn as much as possible. Build pet projects, websites and apps for friends, families and small businesses. Try to get involved with startups as a summer intern - spend time on Crunchbase.com, identify recently funded companies in your area, and approach them.
4. What market(s) are you targeting with StockTouch?
StockTouch is used by retail investors, but we are also finding that finance professionals are using the app as well. StockTouch is focused on equities traded on U.S. exchanges currently (even global companies traded on U.S. exchanges) and we plan on expanding our coverage over time.
5. Is there anything else you’d like to share about StockTouch?
We believe that StockTouch is in its infancy, and there's a long way to go to expand the capabilities and possibilities with this app. We are entering an age where it will be expected that you can get hands on with data and interact with data visualizations in a more palpable, dynamic and fun way.